The idea of Personal Branding is very appealing in these post-modern times but we must be careful so that it does not become an ego-trip and/or inflating our sense of our own self-importance. American philosopher Ken Wilber has been outspoken about the dangers of what he dubs ‘Boomeritis’ or the ‘Me generation’.

This is not, I understand, what Mr Schwabel has in mind. Indeed, he emphasizes honesty and ‘joining the conversation’ once we actually have something meaningful to say!

In that sense, his advice is sound and his job-searching tips truly useful.

While so many blogs and books focus on the needs of self-employed professionals, Dan Schwabel is unique in his emphasizing solid, practical advice for career success in corporations–with a special focus on advice and tools for young people during the first 10 years of their life after graduating from college.

As always, John, your interview style is both pleasant and extremely focused.

Roger